Don't Pack Up The Personality

The first rule of preparing a home for sale is to DECLUTTER! I've said it here about a million times and I'm pretty confident that you've heard it elsewhere too. That's because along with deep cleaning, the best thing you can do to get your home ready to sell is to clear out the clutter. Unfortunately, some of you don't know when to stop.

When I tell you we deal in extremes, I am not kidding. Clients don't often ask for our help with neat, functional, and well-styled homes. When we get a call, it's usually to help cull a home owner who has gone too far; either by creating a hoarder's haven or decluttering themselves into total starkness.

Last week we helped out with a home that was full of extremes. For starters, the furniture was huge and the home wasn't. Although we don't typically label furniture as "clutter," the scale was such that it simply swallowed the space. Rooms appeared cluttered even though they were not. So we had to "declutter" the furniture to show off the true size of the rooms.

The biggest challenge we faced though, was that the home had been over-decluttered. In preparation for our arrival, the family had removed EVERYTHING except the furniture. They stored all pictures, art, accessories, and bedding -- all the things that make a home feel like a home. In an effort to declutter, they actually packed up the personality and the result was disastrous.

Living Room - BEFORE

Here you can see the living room as it was when we arrived. The furniture overwhelmed the space, hid the interesting shape and architecture of the room, and created a traffic flow nightmare. You cannot tell from the photo, but just behind the sofa is a wall and part of the kitchen counter. There was hardly any room to walk between the sofa and the wall/counter.

The other problem was that the room had no accessories or art of any kind to charm buyers. It was dull, unimpressive and B-O-R-I-N-G.  But look at it now; so much more spacious and inviting. To get this result, we merely removed one of the bulky end tables and that gargantuan entertainment unit. Then we moved the couch away from the wall and counter and shifted the chair to the other side of the room. But what brought the room to life was the addition of a few simple accessories.


Living Room - AFTER

Here's another angle. . . .
 

Living Room - BEFORE

And after . . .


Living Room - AFTER

 

In the bonus room, we thankfully didn't have to deal with removing huge pieces of furniture. Instead we found a long, empty, lackluster room. Once again, the personality had been packed away.

Bonus Room - BEFORE

Fortunately, we had some extra furniture on hand thanks to a mammoth workstation from the dining room. It worked so much better separated into two units in the bonus room. With a few pieces of art, a television, and a rug, buyers can now envision the room as real bonus.

Bonus Room - AFTER

Even injecting a little personality into often forgotten spaces like a powder room can offer big rewards. See how Plain Jane the powder room looked when we arrived . . .

 

Powder Room - BEFORE

Just adding two simple framed pictures, removing cleaning items, and closing the toilet lid made a substantial impact on the appeal of this bath.

 

Powder Room - AFTER

 

Bottom line: Decluttering is imperative to preparing your home for the real estate market. Just be sure that you don't declutter so much that you sacrifice your home's personality and appeal. Buyers need to be wooed. They have to fall in love with a home before they make an offer. Art, accessories, proper furniture scale and placement are the keys to getting a buyer say "I do."

 

We pumped up this home's personality with art and accessories and put the furniture on a diet. And by doing so, within two days the agent had received two full-price offers.

Put a Cork In It

As usual, I find myself with lots of little projects going on and very little time to blog about them. I didn't want to leave you hanging too long, so this hodgepodge of a post will just have to tide you over for a bit.

One thing I'm uber excited about showing off are our fabulous finds from an estate sale we visited on Friday. Normally we don't find many usable accessories for our staging business at such places because most people don't own big chunky accessories. And if they do, they very rarely get rid of them. To luck into a large, stylish/classic item is awesome. On Friday though, we found THREE! Take a look at what we got for less than the price of a Kimberly fern at Walmart . . .

 

It's difficult to grasp their scale from the photo, but the cloche is 14 inches tall. I didn't measure the obelisk, but I'm guessing it's about 28 inches.

Speaking of that cloche . . . the next time you see it, it will look completely different. Its total transformation is one of those little projects that's been keeping me too busy to write a real blog post.  So definitely check back in a few days to see how I bring it into the 21st Century.

Another project that I am working on is a "gift" of sorts for some of my readers. In the past year or so of touring lots of your homes, we've learned that one of the greatest decorating dilemmas for people is hanging art. Sounds crazy, right? I mean, what could be so hard about hanging art? From what we've seen out there though, a whole bunch of you are having trouble getting it right. That is why I am working on a primer for anyone troubled by scale, composition, color, pairing, grouping, and all the other trouble spots that befall would-be art lovers. I don't want to call it Hanging Art 101, but that's what it is. So stay tuned for that too!

Lastly, the folks over at my very favorite winery in the whole world, Chateau Montelena Winery, asked their Facebook followers what they do with their used wine corks. I've used old corks in a million different ways, but my favorite thing to do with them is this:

Memorable use for old corks

Whenever we have a dinner party, a celebration, or just get together with family and friends, I write the date and event on the cork(s) from the wine we share. Then I toss them "under glass" beneath my favorite cloche.  It is so much fun each year to go back through the corks and recall the good times.

Again, I apologize for this schizophrenic post. It went in a lot of directions, but hopefully you can find some useful information in there somewhere. If not, check back in the coming days to see the transformation of that old timey cloche and my primer on hanging art.

Ditch the Dumpy Drapes

Have you seen this photo tip?



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If you've spent any time at all on Pinterest, you've seen it. It makes the rounds at least once a week.

I'm convinced that the reason why it is so popular is because it is so true. I am also certain that the people pinning it are not doing so for themselves. They already know that hanging curtains high above the window offers the illusion of height and space to a room. Those who know want you to know it too. They keep offering you a kindly hint, but some of you refuse take it.

When readying a home for the real estate market, this issue is huge. I cannot count the number of times I've had to beg homeowners to ditch their dark, heavy, low-hung drapes because they do absolutely nothing to help a home feel open and spacious. In fact, the wrong drapes can make a room seem sloppy and downright depressing.

Take a look at this client's bonus room.

 

Those dark, heavy drapes break up the view in a bad way. They close off the light from the window and they make the room look short and squatty.

 

After some pretty serious groveling to get the homeowner to trust us, we convinced her to replace the drapes with light, gauzy panels hung at least a foot above the window. We promised her that it would lighten the room, give a neat appearance, and offer the illusion of added space. I think we delivered on our promise, don't you?

 

 

 

Your Slipcover Is Showing

I love slipcovered sofas . . . when they look like this:

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 And this:

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In our business, though, we rarely go into a home with slipcovered furniture that looks like those pictures. Generally when we run into slipcovered furniture, it looks like this:

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Furniture like that can be a BIG problem when you're trying to sell a home. A buyer who sees a room in this condition will usually do one of two things. They will leave thinking there is "no way I'll make an offer on that home. It's a mess." - OR - They will make a lowball offer because they don't believe the owners care much for the place.

The thing is, that room is actually pretty clean. So why does it look so dumpy? The furnishings are a bit dated, but even super dated rooms can show as clean and neat. Being of victim of old fashioned taste is not the issue here.

The problem lies with those sloppy sofas and droopy drapes. I believe the technical term for it is a "Hot Mess." When I first saw this photo I started looking around for painters, because it totally looks like there are drop cloths everywhere. The slipcovers do not fit properly and the dozens of pillows trying to camouflage the situation are only making matters worse.

In the past week, my business partner and I have been in two homes with slipcovered furniture eerily similar to the sloppy sofas above. BOTH times, the furniture being covered looked far better than what was being used to cover it. And each time the owners told us that the reason for the slipcover was that they'd gotten something on one of the cushions.

Folks, there are hundreds of products on the market to clean upholstery. If you don't feel like running out to the store, there are recipes on Pinterest for making your own with stuff you probably already have on hand like: rubbing alcohol, peroxide, vinegar, baking soda, etc. If that doesn't work for you either, there are companies that will come clean it for you. And if all else fails, flip the cushion over or drape a cute throw over it until you can afford a new sofa. No matter what, a discount slipcover should almost never be your fix.

The recent epidemic of sloppy slipcovers is not entirely the fault of homeowners. I lay most of the blame on the manufacturers who mass produce those "one size fits most" slipcovers. They are liars. The label should read "This probably won't fit your furniture, hardly any of them do." They should also include language like -- "WARNING: The contents of this bag will never look like the picture. Whatever blemish you are attempting to cover up will be magnified to eyesore status upon placement of this product." They should also warn purchasers that: "Once you spend two hours getting the product as close to resembling the picture as possible, sitting on it for even a millisecond will require another full hour of tucking, stretching, pulling, and more tucking."

So for goodness sakes, if you cannot find or afford perfectly fitting slipcovers with separate cushion covers, PLEASE, PLEASE, PLEASE do not just settle with whatever you find on the clearance shelf at Kmart. To get a custom look, you're going to have to get customized covers. It's as simple as that.

Magazine Clean

The very best thing you can do to get your home ready to sell is to clean it. A thorough cleaning gives buyers the impression that your home is well-maintained. And I promise that it will help your home stand out from the rest.

The definition of clean varies greatly from one person to the next. For some, cleaning means getting out a bunch of cleaning supplies and scrubbing every corner. Others think it means simply clearing the clutter from counters and other surfaces. My husband tries to make me believe that clean is when all your stuff is organized into neat stacks. Sorry Honey, but there's more to it.

When you list your home on the real estate market, your goal should be Southern Living. I don't mean you've got to put magnolias in all the rooms, I mean it needs to look like professional photographers are arriving any minute to shoot your home for the cover of a magazine. That means no cobwebs in the corners, no clothes on dressers, no shoes on the floor, no dust on the furniture, no fingerprints on the windows, no overflowing trashcans, no toilet bowl brushes sitting beside the toilet, no toothbrushes on the counters, no unmade beds, etc. If you wouldn't show it in a magazine, you don't want to show it to a buyer. 

Getting a home into a magazine-ready condition and keeping it that way is tough. I get it. But there are things you can do while your home is on the market to make it easier. Here's a step-by-step guide for how to turn your home into a COVER HOME.

Seven Steps to Magazine Clean

1. Start by thoroughly cleaning -- top to bottom. Get rid of cobwebs, fingerprints on doors, walls, and windows, stains, odors, dust, and grime. Wash things you rarely think about like baseboards and switch plates. Make sure all grout/caulk is spotless and in good repair. Once you've thoroughly cleaned it, then you can simply maintain it with vacuuming, dusting, etc. while it is on the market.

2. Replace dim or burned out bulbs. Use white bulbs; not clear ones. Clear bulbs give off terrible light. And definitely stay away from compact florescents. They take time to warm up. If a buyer has to wait for the bulb to reach full illumination, they may think something is wrong with the electrical system. It can send the wrong message, so just stay away from compact florescents when showing your home.

3. Keep all toiletries in a basket that can be quickly put away in a closet or cabinet prior to showings.

4. Keep the bath tasteful. I cannot stress this enough, but please do not leave plungers, toilet brushes, cleaners, extra rolls of toilet paper, etc. around in bathrooms.

5. Pick up your stuff. For the short few weeks or months that your home is on the market, make the decision to pickup after yourself.

6. Less is best. Keep accessories and appliances to a minimum. If you can put your toaster, can opener,  and/or blender under the counter, do so. And minimize your collections. It is far better to have one or two large accessories than a bunch of little things.

7. MAKE YOUR BED!!!!  For goodness sake, making your bed is the easiest thing to do to make a room look tidy. It takes five minutes. No excuses. Just do it.

I can't promise that Better Homes & Gardens will run over to snap a picture when you're finished, but I can promise that a clean house will sell far faster than a messy one. 


Take a look at these recent BEFORE & AFTER photos of a home we recently staged for sell. It was cleaned, cleared, and accessories and appliances were kept to a minimum. Just look what a difference it made . . .



BEFORE - Vanity Area
 

This area was big on clutter, small on personality. We had to address that, so we cleared the clutter by putting personal items in baskets and placing them in the closet and under the cabinets. Then we added a few simple accessories to give the area a neat and tidy appearance. Here's how it turned out . . .

AFTER - Vanity Area

 

BEFORE - Kitchen/Breakfast
 

The kitchen was overwhelmed by "stuff." Every surface had clutter of some kind. We started by hiding the food boxes on top of the fridge in baskets. Then we removed the harsh burgundy table cloth and softened the surface with neutral placemats and a basket of fruit. Finally, we cleared all non-essential appliances from the counters and added lamps to lighten up the dark spaces. Super easy fixes for such a dramatic change. Take a look . . .


AFTER - Kitchen/Breakfast

 

 

 

Pump Up the Personality

When we first entered this family room, it had no personality. It was a bland hodgepodge of mismatched furniture, poor scale, and clutter. Our mission was to pump up the personality of this room and turn it into an inviting, spacious, and comfortable place to relax.

Our first order of business was, as always, to advise the owners to DECLUTTER. Even though I see it day in and day out, I am still amazed at what a difference clean, clutter-free surfaces make to the appearance of a room.


BEFORE - Slip Covered Sofa Cut Off Flow of Room

Our second order of business was to do something about that bulky, slip-covered love seat. I did a really bad job of before pictures in this room, but you can see part of it in the photo from the kitchen. The owners were using a slipcover to hide a non-matching sofa that was in need of a minor repair. But their camouflage technique actually did just the opposite. It made the odd piece stand out even more. So we had them move the sofa to the basement (sans the slipcover), and add two new coordinating chairs. Doing this opened up the room and instantly made it seem more spacious and inviting.

BEFORE - Clutter Filled Family Room


The next thing we did was focus on the sofa. We did not add or remove a single item from the sofa, we merely fluffed and straightened the pillows. Which reminds me . . . if your style of living is such that you are not going to straighten and fluff pillows several times a day, then steer clear of furniture pieces that may need it. Instead, go for a sofa or chair with fixed cushions that do not require so much attention.

After straightening the sofa and adding new chairs, a rug was brought in that both softened and added interest to the room. We also added a console table under the television to help the balance. From there, it was just a matter of placing a few accessories and art of the proper scale in the room. I think the addition of the sailboat is my favorite accessory. I like its clean lines and simplicity; so different from the typical picture or mirror that you see all the time.

What made finishing this room especially great for us was how the husband reacted to the final design. He said that in a house full of women, he never got to have anything masculine in his home. He loved that we included "guys' stuff". And while this room is not particularly masculine, it illustrates how items like the sailboat and the world map on the wall can be worked into almost any design.

Take a look at how it turned out.

AFTER - Restyled Family Room

 

AFTER - Restyled Family Room

AFTER - Restyled Family Room

 

Stop by again tomorrow to see more Before & After photos from this project

Why Hire a Stager?: A Dramatic Before & After

If I've said it once, I've said it a thousand times; yet it still bears repeating. . .The biggest factor in effective staging is getting the client to clean and declutter. I could say it until I'm blue in the face, but the photos don't lie. A neat and tidy appearance makes a huge impact on a room's appeal.

Take a look at the BEFORE photo of this teen's bedroom:

BEFORE

If you are a potential buyer, what do you see when you walk into this room? Did you notice the spaciousness of the room? 

Here's another view. Can you see the incredible view of the lake through that window?

BEFORE

Of course you said "NO". You're only seeing the unmade bed, piles of stuff, and an obstructed view, right?

It is so important to consult with a professional stager before you list your home because a professional stager will look at your property with a critical eye. They will tell you what a buyer is thinking when they view your property. Then they will work with you to develop a plan to restyle and improve the product that you are trying to market.

Our advice to this client? First -- clean and declutter. Next -- arrange furniture in a way that does not chop the room in half and prevent buyers from experiencing the true spaciousness of the room. And finally -- update the look with coordinated bedding and window treatments that don't bust the budget.

Here's how it turned out . . .

AFTER

 

We left the room with a well-coordinated, neat and tidy appearance. And look how much more spacious the room seems.

AFTER

And see . . . there REALLY is a lake out that window! 

Total cost for this dramatic restyling $91.00!!!  (Bedding - $40, Bedskirt - $12, Curtain panels - $20, New lampshade - $13, Chair rental - $4/mo, Garden stool rental - $2/mo.)

We hope you'll check back all this week for more before & after pictures of our latest project.